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This web site had the following in the homepage, "Call to schedule a consultation." Our analyzers noticed that the web site stated " Just as this iconic tower provides vital communication services for the Bay Area community, the Law Office of Dean Royer is dedicated to transmitting essential information and advice in a timely and accurate manner for its clients." The Website also said " I was facing a potentially adversarial and contentious separation from my job and I was very lucky that Dean Royer was assigne." The website's header had attorney as the most important optimized keyword. It is followed by lawyer, employment, and wrongful termination which isn't as highly ranked as attorney. The next words deanroyerlaw.com uses is discrimination. retaliation was included and could not be understood by search parsers.